About Us & Our Brand

Born and raised in the Buffalo, New York, Ashley Long originally pursued a career in hospitality. But when her child was diagnosed with autism, everything shifted. Driven by love and determination, she transitioned into supporting individuals with developmental disabilities, seeking out resources and understanding that could also help her own family.

Then came COVID—and with it, a wave of personal challenges. Now a mother of two, Ashley began focusing on healing, self-care, and finding healthy creative ways to cope. That’s when she discovered candle making.

What began as a personal coping skill during the isolation of COVID—while navigating the aftermath of domestic abuse—turned into a deeply healing journey. Ashley started making candles at home, drawn to the calming process and determined to create something clean and non-toxic especially since suffering from migraines triggered by traditional candles.

As her passion grew so did her curiosity. Investing time and resources into researching waxes, wicks, vessels and fragrances, perfecting her craft. 

Ashley’s first market event was a turning point—it was a huge success and filled with encouraging feedback. From there, she began building a website, growing her presence at local markets and events.

Now 5years later, what started as a simple online kit quickly became a passion. Ashley fell in love with the craft—and even more so with the idea of creating candles that are cleaner, safer, and more meaningful to burn.

BE SCENT-SATIONAL & BURN RESPONSIBLY!